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There are several key pain points of gamers today : video game monetisation models , invasive advertising formats or lack of stability in offline gaming offerings . GGtech is working to innovate in some of these areas and help gamers to enhance their gaming time .
Which technologies can make a difference to end customers ?
With the evolution of connectivity and computing power , Eduardo expects Augmented Reality and Virtual Reality to gain more adepts in the following years . At this point , such technology is not accessible to everyone from a monetary perspective , while also some technical challenges are being resolved , but in the future this will evolve to a solution that will fit a majority of gamers .
From a gaming paradigm perspective , web3 still has a lot to offer . Decentralised models have potential , while yet not proven , and he looks forward to understanding more of the new proposals that appear in this area .
How can a channel partner disrupt the regional market ?
There are just so many ways in which a channel partner can disrupt the regional market , but all of them start with the same recipe : two or more companies who join to deliver an improved added value than if they competed alone in such a market . These partners can get additional contracts , get more media attention , deliver a better product for their customers , and so on , making a shift in how the market operated before them .
GGTech always looks for partners that expand its capabilities and bring additional value to customers .
It all starts by understanding really well what the company ’ s capabilities are .
Which non-competitive business do you admire ?
Eduardo is impressed by the work of the video game developers . The gaming and esports industry exists thanks to them , and the companies that operate in this segment as tournament operators , marketing agencies or professional players managers , base their business on how well the video game developers , producers and publishers do their job .
The better the game , the more gamers , and more business for everyone . Developing a game requires so many skills from so many different areas . Some of those include creativity for imagining a new game concept , sometimes a whole lore and narrative to be able to land with an audience ; versatile programming knowledge for preparing the game for diverse platforms such as PC , consoles or mobiles and their respective operating systems ; image and sound experts for creating the right atmosphere .
The future of this industry relies on those brilliant minds , and the success of today is because of them .
Which aspects of your job role are rewarding , and which are challenging ?
The most rewarding aspect of Eduardo ’ s role is having the opportunity to work with so many talented and enthusiastic colleagues , either in GGTech or outside . Gaming is a passion for many , and when people have passion , they push themselves to the next level to succeed and this is how this industry keeps growing year after year .
The most challenging part is keeping the pace in esports . The esports industry is still in consolidation , and everything changes rapidly . Every company operating in this specific area of entertainment needs to be prepared to quickly adapt to what is next , as it will come soon .
Such ability requires being up-to-date on the latest trends , having an organisational model capable of adapting , and having the right team prepared to assume constant changes . Having the three of those is not easy .
How do you like to de-stress off work ?
As a gamer , Eduardo loves playing video games with friends . Some of his other passions are board games and , the most important one , spending time with family . p
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