FINAL WORD
Why retailers today need a MACH framework for agile fulfilment
A modern order management solution for retailers requires a MACH framework . This approach guarantees flexibility to make promises to consumers throughout their journeys and adds value for the retailer because it is built to boost conversion rates and loyalty , while shrinking return rates , explains Laith Al-Bazirgan at Endava .
The way we shop has changed . The years-long , steady flow of commercial transactions toward digital platforms culminated in a staggering surge during the pandemic years . And with this surge came an increasing proportion of sales that originated on social media platforms .
As far back as 2020 , a Mastercard survey in Saudi Arabia indicated that 58 % of the Saudi Arabia ’ s consumers had discovered a new vendor through Facebook , and 61 % through Instagram . And in the United Arab Emirates , research last year showed 48 % of Gen Z and millennial shoppers would be open to shopping through social media channels .
This is the digital native writ large , not just an online shopper , but a social shopper . Social media feeds are now points of sale , and everything to do with the sales cycle must now be woven into social platforms by any retailer that wants to capture buyers . The fundamentals of the sales strategy remain constant .
For example , we know that impulse often drives purchases , and that same impulsiveness manifests as impatience when waiting for delivery . The buying process must be smooth and so must the information flow to the customer from the warehouse , dispatcher , and delivery driver . If the consumer cannot get all that diligence , the product they want , when they want , how they want , through the channel they want , from one brand , then alternative suppliers are just a few clicks , taps , or swipes away .
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