FINAL WORD develop , deploy , and manage individual components more efficiently .
Order management systems can then respond to market dynamics and changing consumer preferences . In other words , the MACH-charged retail business can innovate more freely , introducing new features as soon as a need arises .
Laith Al-Bazirgan , Head of Retail MENA , Endava
API-first design also contributes to agility . It ensures all functionality is accessible via standardised APIs . Because there is a consistent interface across operating systems , platforms , and devices , organisations can make changes frictionlessly and integrate easily with social media channels .
For retailers , legacy systems cannot live up to the changes happening in order fulfilment .
Additionally , the retailer benefits from elastic scaling and automatic updates . This not only means its IT department can dedicate itself to more creative tasks ; it means that business functions can expand and contract to fit fluctuations in consumer demand .
Meanwhile , headless architecture , a decoupling of the front-end user interface from the logic of backend systems , allows retailers to focus more directly on personalised shopping experiences that span multiple channels . More specifically , the headless approach allows enterprises to tailor the experiences they provide to cater for social-media shoppers and still maintain consistency across all touchpoints .
With this final element in place , retailers can start to engage customers wherever they are , no matter what device or platform they are using , website , social pages , or application .
This ability to develop whenever , however they want allows retailers to continually streamline the ordering process and provide a unified shopping experience that looks and feels the same across all engagement channels .
Cloud-native SaaS brings the power of the cloud into the retailer ’ s orbit . The cloud is known for its unparalleled scalability , flexibility , and always-on reliability . Retailers gain access to all the elements required to build up-to-date user experiences , including the reliable data storage and hosting solutions that will allow the business to efficiently manage large volumes of orders and data .
A modern order management solution calls for the MACH framework . It is the only approach that guarantees the flexibility to make personalised promises to consumers throughout their journeys .
The digital native will engage with the brand the way they want , through front-end applications that show the right information at the right time and steer the shopper to the optimal result .
MACH also adds value for the retailer because it is built to boost conversion rates and loyalty , while shrinking return rates . This all leads to ambassadorial reviews of the brand on social feeds and happy shoppers . p
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