TALKING

AI is advancing so rapidly in the business world , that many are left wondering how to keep up , or even where to begin leveraging its power . Here , Marwan Zeineddine , the Managing Director of SAP UAE , discusses how SAP is embedding AI into its business solutions to increase productivity and revolutionise business processes , while also working with businesses to co-create AI use cases . To make AI even more accessible and to ensure businesses are unleashing the full power of its solutions , SAP has launched Joule , a Generative AI copilot that helps users access the SAP Help Portal content 95 % quicker and execute transactional tasks up to 90 % faster , without leaving their SAP applications .

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