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Middle East exhibiting high confidence in GenAI
The Middle East region is emerging as a global frontrunner in AI and GenAI adoption and confidence , according to Boston Consulting Group ' s , BCG latest AI at Work Friend and Foe study . The survey reveals a significant shift in sentiments and usage patterns in the region over the past year , with 51 % of respondents ranking confidence as a primary sentiment in GenAI and
to digital transformation . This enthusiasm mirrors the region ’ s strategic goals to advance technologically and build a knowledge-based economy . Middle Eastern organisations are deploying GenAI and embedding it into their operations , setting a benchmark for other regions .
The survey uncovers a significant trend in the Middle East , with 80 % of frontline employees reporting regular use of GenAI for work , one of the highest rates globally . More impressively , 87 % of these respondents agree that GenAI has saved them time , underscoring the technology ' s practical impact on their daily tasks and enhancing their efficiency and productivity .
There is a notable shift in perception regarding the impact of AI and GenAI on jobs in the Middle East . The percentage of respondents who believe these technologies will eliminate their jobs has decreased from 60 % last year to 36 % this year , indicating a more nuanced understanding of their impact . Furthermore , 79 % of respondents in the Middle East are optimistic about the future , believing that AI and GenAI will transform their jobs in the next 10 years .
The study also reveals that 46 % of frontline employees in the Middle East report being trained on how GenAI will transform their jobs , while 41 % of
While the Middle East has made strides in GenAI integration , the work is far from over . positioning the region as one of the most confident in the Global South .
The study , conducted by BCG X , BCG ' s tech build and design division , included respondents from the Middle East , ranging from executive suite leaders to frontline employees . It comes at a critical phase in GenAI ' s maturation as companies move beyond pilots and integrate the technology into their organisations .
The Middle East is taking bold strides in adopting GenAI , reflecting a proactive and future-forward approach leaders in the Middle East report being trained on how GenAI will transform their jobs .
The rapid adoption of GenAI is creating a dual effect . While it offers immense opportunities to streamline work and boost productivity , it also introduces challenges , particularly in change management . Leaders must invest in technology and the human element , through education , engagement , and adaptability , to make this transformation sustainable .
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