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The report provides a set of five key recommendations for organisations in the Middle East as they continue their ongoing transformations built around GenAI :
• Establish a transformation-first mindset .
• Manage all transformations holistically .
• Build training capabilities at scale .
• Emphasize how GenAI can increase value creation and employee satisfaction .
• Anticipate the evolution of roles , skills , operating models , data , and governance .
While the Middle East has made impressive strides in GenAI integration , the work is far from over . The true challenge lies not in the technology itself but in managing the change it demands . Now is the time for organisations to fully commit to a transformative journey with GenAI , focusing on technological and human readiness to unlock its full potential .
As the Middle East continues to lead in GenAI adoption and confidence , regional businesses can set a global example by balancing innovation with thoughtful change management . This approach advances productivity and fosters a future-ready workforce ready to harness the benefits of GenAI in a rapidly evolving digital landscape . p
Source : AI at Work , Friend and Foe by Boston Consulting Group
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