Intelligent CIO Middle East Issue 112 | Page 55

Case

STUDY

The digital customer journey begins when users engage with Red Sea Global ’ s ecosystem , via the website , mobile application , or on-site experiences . Through seamless data collection , including account sign-ups , bookings , Travel Studio , and interactions , the system builds a 360-degree visitor profile . This integrated architecture enables frictionless interactions , operational efficiency , data-driven decision , producing world-class guest experiences .

Red Sea ’ s connected guest experience

Federico Pienovi , CBO and CEO New
Markets , Globant
Sultan Moraished , Group Head of Technology and
Corporate Excellence , Red Sea Global
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