CASE STUDY
Globant has partnered with Red Sea Global to design and implement a cutting-edge technology and data ecosystem that enhances visitor experiences , streamlines operations , and enables data-driven decision-making . The scope includes building a new website , CRM , CMS , chat functionality , and a robust data strategy , along with digital experiences for planning , booking , and exploration .
This partnership lays the foundation for AI-driven personalisation , sustainability integration , and future scalability . The collaboration is structured in multiple phases , with Phase 1 already completed , and will continue evolving to support Red Sea Global ’ s long-term vision of a world-class , technology-driven luxury destination .
The Connected Visitor Experience partnership includes key technology and business partners , with Globant leading the digital transformation .
Sea destination represents a bold vision for the future of tourism , one that combines luxury , technology , and sustainability in perfect harmony . With Globant as our partner , we are taking an important step toward delivering a connected experience that will serve as a benchmark not just for the region but for destinations around the world .”
The digital customer journey begins when users engage with Red Sea Global ’ s ecosystem – via the website , mobile app , or on-site experiences . Through seamless data collection , including account sign-ups , bookings , Travel Studio , and interactions , the system builds a 360-degree visitor profile .
This enables hyper-personalised recommendations , tailored promotions , and frictionless experiences across touchpoints , enhancing engagement while optimising Red Sea Global ’ s operational and marketing strategies .
“ Collaborating with Red Sea Global , we have integrated solutions from Adobe CMS , Salesforce CRM , Cloud AWS , advanced AI-driven analytics Snowflake , to personalise visitor interactions ,” says Federico Pienovi , CBO and CEO New Markets , Globant .
Adds , Sultan Moraished , Group Head of Technology and Corporate Excellence of Red Sea Global , “ The Red
The Connected Visitor Experience programme is built on a next-generation architecture designed for seamless , personalised luxury travel .
At its core , Snowflake ’ s Data Platform , integrates with Salesforce CRM to deliver tailored guest experiences while providing Red Sea Global ’ s operations team with a centralised 360-degree customer view .
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