CASE STUDY
Forward looking snapshot
Opportunities : Globant ’ s partnership with Red Sea Global , presents a unique opportunity to create a worldclass , AI-driven , personalised tourism ecosystem . By leveraging advanced digital tools , we can enhance guest engagement , optimise operations , and drive revenue growth . This collaboration positions Red Sea Global as a leader in sustainable luxury tourism while setting new benchmarks in smart destination management .
Challenges : Implementing a fully integrated , data-driven visitor experience requires overcoming legacy infrastructure constraints , ensuring seamless interoperability between multiple systems , and driving user adoption . Additionally , balancing innovation with sustainability while maintaining high-performance digital experiences in a rapidly evolving tourism landscape presents an ongoing challenge .
The ecosystem also includes Salesforce MCE for marketing automation and Mulesoft for seamless system integration . Adobe technologies-AEM , Adobe Target , and Adobe Commerce , enhance digital experiences , while AWS hosts the entire infrastructure , ensuring scalability , security , and performance .
This integrated architecture enables frictionless interactions , operational efficiency , and data-driven decision , making for world-class guest experiences .
Globant ’ s partnership with Red Sea Global is designed to drive revenue growth , enhance customer engagement , and optimise operational efficiency through a cutting-edge digital ecosystem . By integrating AI , data analytics , and personalised digital experiences , the platform increases direct bookings , customer retention , and ancillary revenue streams .
Red Sea Global will measure ROI through key performance indicators , such as increased bookings , visitor satisfaction , conversion rates , and reduced customer acquisition costs .
Additionally , data-driven insights will enable strategic pricing , demand forecasting , and enhanced visitor loyalty . The long-term value lies in establishing Red Sea Global as a global leader in luxury , tech-driven , and sustainable tourism .
“ This partnership with Red Sea Global demonstrates how technology can redefine tourism by placing the visitor at the centre of an ecosystem designed for convenience , personalisation , and sustainability ,” adds Pienovi .
The Red Sea is a pioneering , luxury tourism destination situated on the west coast of Saudi Arabia . Its first five world-class resorts – Six Senses Southern Dunes , The Red Sea , The St Regis Red Sea Resort , Nujuma , a Ritz-Carlton Reserve , Shebara and Desert Rock , are already welcoming guests . The destination ’ s dedicated airport , Red Sea International Airport , is welcoming direct flights from Riyadh , Jeddah , Dammam and Dubai .
A further 11 resorts are set to open throughout 2025 . By 2030 , when the destination reaches full completion , The Red Sea will be home to 50 resorts , 8,000 hotel rooms and 1,000 residential properties across island and inland sites , as well as luxury marinas , golf courses , entertainment , F & B , and leisure facilities .
The destination is at the forefront of the global transition towards regenerative tourism – going beyond sustainability to have a regenerative impact on the environment , society , and the economy . Technology will play a key role in ensuring seamless visitor interactions while preserving the region ’ s natural beauty and cultural heritage .
Red Sea Global is a vertically integrated real estate developer with a diverse portfolio across tourism , residential , experiences , infrastructure , transport , healthcare , and services . This includes the luxury regenerative tourism destinations The Red Sea , which began welcoming guests in 2023 , and AMAALA , which remains on track to welcome first guests in 2025 .
A third destination , Thuwal Private Retreat , opened in 2024 and Red Sea Global has also been entrusted with refurbishment works at Al Wajh Airport , focused on upgrading the existing terminal and infrastructure , and building a new international terminal .
Red Sea Global is a PIF company and a cornerstone of Saudi Arabia ’ s ambition to diversify its economy . Across its growing portfolio of destinations , subsidiaries , and businesses , Red Sea Global seeks to lead the world towards a more sustainable future , showing how responsible development can uplift communities , drive economies , and enhance the environment . p
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