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CEOs in Saudi Arabia leading in AI adoption finds PwC
According to PwC’ s 28th Annual CEO Survey: Saudi Findings, the country has demonstrated sustained growth, driven by ambitious workforce expansion, AI adoption and investment in emerging industries. As Saudi Arabia accelerates its economic transformation, local business leaders are among the most confident in the region, steering their organisations to fulfil the nation’ s bold commitments for a sustainable and future-ready economy.
Confidence in economic growth – CEOs in Saudi remain highly optimistic about their companies’ revenue growth in 2025, surpassing regional and global averages.
Saudi Arabia’ s business leaders are at the forefront of one of the world’ s most dynamic economic transformations. Their strong commitment to digital innovation, sustainability and sector diversification is not just about embracing change – it is about driving it. As Saudi Arabia continues its strategic investments in AI, workforce development and emerging industries, it is shaping a more resilient and future-ready economy.
CEOs in Saudi Arabia are leading the region in AI adoption, positioning Saudi Arabia as a global hub for digital transformation. The rapid integration of AI and emerging technologies is already driving significant gains in efficiency and profitability, reinforcing Saudi Arabia’ s competitive advantage on the world stage.
Building on this momentum, chief executives in Saudi Arabia are leveraging digital transformation to enhance efficiency, innovation and long-term profitability. The survey reveals that 81 % of CEOs in Saudi Arabia have integrated GenAI into their organisations, with 71 % expecting further profitability increases in the next 12 months. Trust in AI is also notably high, with 57 % of
81 % of CEOs in Saudi Arabia have integrated GenAI into their organisations, with 71 % expecting further profitability increases.
CEOs in Saudi are confident in embedding AI into key business processes, surpassing global averages.
As Saudi Arabia accelerates its diversification agenda, almost half, 47 % of CEOs in Saudi Arabia say that in the past five years, they have begun to compete in sectors or industries that are new to them. Looking ahead, 69 % of local based CEOs plan to make acquisitions within the next three years, with 75 % of deal value expected to come from industries beyond their traditional sectors.
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