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This expansion aligns with Saudi Arabia’ s vision of building new economic pillars, from giga-projects and AI-driven smart cities to high-tech manufacturing and cultural investments. With continued investment in infrastructure and innovation, Saudi Arabia is attracting significant local and international interest, further solidifying its role as a global investment hub.
While CEOs in Saudi remain optimistic about growth, they are also navigating an evolving risk environment. Cybersecurity has emerged as a top priority, with 49 % of CEOs highlighting the risk of significant exposure to cyber threats. In response, business leaders are increasing investments in digital resilience, strengthening cyber defences, and embedding advanced AI-driven security solutions to safeguard their organisations against emerging risks.
Despite these challenges, Saudi business leaders are demonstrating resilience, ensuring long-term value creation through strategic investments in AI, workforce upskilling, and sustainability. As Saudi Arabia now enters the five year mark to achieve Vision 2030, CEOs in Saudi Arabia are embracing transformation with confidence, driving innovation – positioning Saudi Arabia as a frontrunner in the global economy.
As Saudi Arabia emerges as the top regional investment destination beyond home markets, major investments in AI, sustainability and new industries are reshaping the business landscape. The report finds that 72 % of CEOs in Saudi Arabia have already invested in climate-friendly initiatives, to further reinforce their commitment to sustainable growth, while 81 % have adopted GenAI in the past year, outpacing their global and regional peers. p
Source: 28th Annual CEO Survey: Middle East findings by PwC
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