We live in a world which is very data driven and AI has accelerated the need to be data driven. Al-Futtaim’ s vision is to be a data driven intelligent organisation, and the UAE based business conglomerate has integrated AI into its Blue customer loyalty programme to enhance consumer engagement and experiences. Supporting its vast business processes and operations around 200 brands is its Intelligent Data Platform and SAP S / 4HANA ERP and CRM.

Himanshu Shrivastava,

Chief Technology and Data Officer, Al-Futtaim

58 INTELLIGENTCIO MIDDLE EAST www. intelligentcio. com