CASE STUDY
Al-Futtaim’ s consumer business spans a broad range of sectors, including automotive, retail, real estate, financial services, and healthcare. With a workforce of nearly 33,000 colleagues and operations across 18 countries, Al-Futtaim has built a reputation for delivering quality, scale, and service over its 90-year history. Headquartered in Dubai, Al-Futtaim manages a diverse portfolio of more than 200 globally recognised brands.
In the automotive sector, its brands include Toyota, Lexus, BYD, and Polestar. The retail division features household names such as IKEA, Marks & Spencer, ACE Hardware, and Watsons, offering a range of lifestyle, fashion, beauty, and home improvement products.
Al-Futtaim’ s real estate arm covers residential, commercial, and mixed-use developments, while financial services spans insurance, banking, and investment solutions. In healthcare, Al-Futtaim operates a growing network of clinics.
Blue and Blue AI
Blue is Al-Futtaim’ s digital engagement and loyalty platform, present across GCC and Middle Eastern markets. Within this platform, Blue AI is an intelligent feature that acts as a lifestyle advisor, using AI to analyse customer data and deliver personalised recommendations.
Blue AI developed by Al-Futtaim in UAE, is a smart lifestyle advisor and customer engagement platform that offers guidance and tailored insights across the Blue ecosystem of products and services, setting a new standard in personalised customer engagement.
Blue AI offers features designed to enhance the customer journey; users can browse fashion essentials tailored to their unique tastes, get instant access to beauty products with expert guidance, enjoy automated product recommendations, access test drive bookings at their fingertips and also seamlessly
THE RETURN ON INVESTMENT FOR BLUE AI IS JUSTIFIED
THROUGH INCREASED CUSTOMER
ENGAGEMENT, HIGHER
PURCHASE FREQUENCY,
AND IMPROVED RETENTION.
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