Amjad Al Sabbah, Group Vice President, Middle East and Africa, Sprinklr
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Amjad Al Sabbah, Group Vice President, Middle East and Africa, Sprinklr
dDescribe your current job role and a summary of the business model of your organisation?
As Group Vice President for Middle East and Africa at Sprinklr, Amjad Al Sabbah leads regional sales strategy, drive revenue growth, and help enterprises enhance customer experience through AI-powered digital transformation. With 20 + years in CX and marketing, Al Sabbah has built Sprinklr’ s regional footprint since 2018.
Beyond the official duties, Al Sabbah believes that one of my most important roles, is to ensure that teams are genuinely happy to come to work every day. Al Sabbah strives to create an environment where everyone feels valued, supported, and motivated to achieve their best.
transformation, Al Sabbah possess an understanding of how brands can elevate engagement and drive growth. His expertise lies in building high-performing teams, developing go-to-market strategies, and forging strong client relationships.
Having worked across agencies, media, and telecom industries, Al Sabbah bridge the gap between business and technology, helping enterprises in the MEA region adopt AI-driven customer experience solutions.
His visionary approach and passion for innovation enable him to navigate complex markets, drive commercial success, and inspire customers to dream big. At Sprinklr, Al Sabbah is dedicated to positioning the company as a trusted partner in digital transformation.
Sprinklr is the world’ s only unified customer experience management, Unified-CXM platform, enabling brands to manage customer interactions across 30 + digital and social channels. Its AI-driven solutions help businesses break silos, enhance engagement, and drive growth, ensuring superior customer experiences at scale.
What are your strengths and abilities that you bring to the above role?
Staying ahead of competitors requires vigilance and innovation and navigating economic uncertainties and market changes can be challenging.
With over 20 years of experience in customer experience, business development, and digital
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