On the lighter side of things, we ask the industry experts what makes them tick....

Prasanna Rajendran leads the Go-To-Market strategy for Kissflow across the EMEA region. Kissflow is an AIpowered application generation platform that enables organisations to build end-to-end applications, ranging from simple workflows to complex enterprise systems, without writing a single line of code. As a low-code no-code solution, Kissflow partners with both IT and business teams as a strategic technology ally, supporting their digital transformation journeys.

Operating on a flexible SaaS subscription model, the platform empowers businesses to automate processes rapidly, enhance operational agility, and modernise at scale. With a strong focus on speed-to-market, scalability, and enterprise-grade governance, Kissflow delivers a unified, user-friendly environment designed to meet the evolving demands of modern enterprises.

What are your strengths and abilities that you bring to the above role?

Rajendran brings a blend of strategic vision, operational rigour, and deep domain expertise in enterprise software to his role as Vice President EMEA at Kissflow.

With over 20 years of experience in B2B technology sales and digital transformation, he specialises in aligning business objectives with technology solutions that deliver measurable outcomes.

Rajendran is adept at shaping cross-functional strategies, navigating complex sales cycles, and cultivating long-term partnerships across diverse geographies. His ability to understand customer challenges at both technical and business levels allows him to craft relevant go-to-market approaches that drive real impact.

A firm believer in team enablement and talent development, he is also committed to continuous learning and adapting to the evolving dynamics of the technology landscape.

To be disruptive, channel partners must move beyond reselling and become value-driven digital transformation consultants.

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