On the lighter side of things, we ask the industry experts what makes them tick....

As Deputy General Manager and the regional lead for Endava in Saudi Arabia, Zane Ulhaq works across sectors to deliver strategic and technological value to their clients. His role involves leveraging Endava’ s global expertise to contribute to Saudi Arabia’ s Vision 2030.

Endava is a next-generation technology services provider, dedicated to helping organisations tackle complex challenges and thrive in rapidly evolving markets. The company combines deep industry expertise with an AI-native approach to develop solutions that drive transformation, augment intelligence, and deliver lasting impact.

What are your strengths and abilities that you bring to the above role?

One of the things Ulhaq has excelled at through his career has been bringing together different disciplines, technology, change management, and organisational transformation. He doesn’ t just look at challenges from a technical standpoint; but focuses on the bigger picture, understanding how both technology and people interact within complex systems.

Ulhaq is particularly passionate about systems thinking, how all the moving parts of a business fit together and where technology can create real impact. Having collaborated closely with clients in the region, he also understands the cultural and business nuances that shape decision-making.

Saudi Arabia’ s rapid transformation is exciting to be part of, and Ulhaq is committed to helping organisations navigate this change in a way that’ s both strategic and sustainable.

Please describe some of the biggest pain points or opportunities that come up in your discussions with customers. How does your organisation address these?

Often, when talking to clients, it’ s a few common pain points they share. Many struggle to turn their data into real, actionable insights. Others are dealing with outdated system architectures that make scaling a challenge. Long deployment cycles are another big frustration, by the time, a new feature is live, market needs have already shifted.

And then there’ s the common disconnect between product teams and business goals, where

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