INTELLIGENT TECHNOLOGY: ARTIFICIAL INTELLIGENCE
Zoho launches Zia Hubs to empower MENA businesses to extract intelligence from unstructured data
Zoho Corp, a leading global technology company, has announced the launch of Zia Hubs in the Middle East and North Africa( MENA) region, a new solution within Zoho WorkDrive, the company’ s secure content collaboration platform that enables businesses to extract intelligence from unstructured data and activate it across their operations.
Built on Zia, Zoho’ s proprietary AI engine, Zia Hubs allows organisations to connect various types of content – documents, audio, video and more – to Zoho’ s suite of apps for deeper insights, agentic AI capabilities and unified, context-aware search.
“ According to IDC, 80 % of business data is unstructured,” said Hyther Nizam, President Middle East and Africa( MEA), Zoho.“ Most unstructured data is text-based, meaning pertinent information lives within email conversations, social media posts, word processor documents or audio and video transcripts. In fast-evolving economies like those in the Middle East, the ability to leverage AI to unlock hidden value from business content can dramatically improve decisionmaking, operations and customer engagement. With Zia Hubs deeply integrated into our suite of apps, customers can put their data to work in ways unmatched by any other platform,” Nizam added.
Zia Hubs is now part of Zoho WorkDrive, which gives businesses full control over what content is AIaccessible and allows them to organise team or projectspecific material into dedicated‘ hubs’. Once the content – ranging from PDFs and spreadsheets to call logs and video files – is added to a hub, Zia automatically structures it, preserving context through section headings, supporting visuals and linked references. For audio and video content, Zia generates searchable transcripts and highlights key moments tied to relevant topics, making it easy to locate exact moments quickly.
With Zia Hubs, users can ask complex questions and receive cited answers that span across myriad content formats. Whether a user is referencing a legal document, financial spreadsheet or customer support recording, Zia’ s responses link directly to the original material. Businesses can also create automated workflows using Zoho Flow, ensuring that the latest relevant files are consistently routed into the appropriate hubs for on-going analysis. Moreover, Zia Hubs supports content from third-party sources such as DocuSign, RingCentral and Zoom, giving teams the ability to manage and analyse external data with the same intelligence layer.
Zia Hubs is a foundational element of Zoho’ s long-term AI strategy, laying the groundwork for a future where intelligent agents can act contextually on content across the company’ s entire product suite. With full ownership of its technology stack spanning more than 55 products, Zoho is uniquely positioned to help organisations unlock deeper value from their business content compared to competitors.
Future updates to Zia Hubs will allow it to identify structured information within unstructured files and trigger specialised agents tailored to specific business needs, further utilising Zia Hubs as the central content intelligence layer that activates AI-native workflows across the full Zoho ecosystem. p
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