INTELLIGENT TECHNOLOGY: HPE NETWORKING
Choithrams Group chooses HPE Networking to transform retail connectivity across the UAE
Choithrams Group has partnered with HPE Networking to implement AInative networking solutions across its UAE operations, enhancing connectivity, sustainability and the overall digital experience for customers and employees.
With the ambition to create an enhanced digital experience for customers and employees alike, Choithrams Group, one of the UAE’ s most trusted supermarket chains, has selected HPE Networking to implement advanced AI-native networking solutions across its UAE operations.
• Accelerate order fulfilment, supported by predictive network insights
• Provide centralised IT visibility, allowing teams to monitor and troubleshoot operations from a single platform
• Support sustainability goals with energy-efficient access points that reduce power consumption and carbon footprint
The initiative aims to enhance warehouse and retail store operations, enable real-time inventory management and support sustainable, energy-efficient infrastructure.
As the retail landscape in the UAE becomes increasingly digital-first, seamless and secure connectivity is now a critical driver of operational efficiency and customer satisfaction. Recognising this, Choithrams is leveraging HPE Aruba Networking’ s resilient Wi-Fi solutions and the cloud-native HPE Aruba Networking Central platform to build a futureready network across its warehouses and stores.
Phase One: Modernising Warehouse Operations
“ We anticipate HPE Networking’ s unified network management and AI-powered insights will redefine how we scale, adapt and serve our customers. The deployment across our warehouses has already been a game-changer for logistics and fulfilment,” said Arunachalam AP, Chief Technology Officer, Choithrams Group.
Phase Two: Extending Smart Connectivity to Retail Stores
Following the success of the warehouse deployment, the second phase will focus on retail stores across the UAE. This expansion is expected to deliver:
The first phase of the deployment focuses on 12 warehouses, many of which operate in demanding indoor and outdoor environments. By implementing HPE Aruba Networking’ s AI-powered Wi-Fi infrastructure, Choithrams aims to:
• Enable real-time inventory tracking to improve stock accuracy and operational planning
• Enhanced customer experience, with reliable in-store connectivity for digital point-of-sale systems and customer-facing applications
• Reduced downtime to ensure continuous operations at checkout and throughout the store
• Stronger supply chain efficiency, connecting warehouses and stores on a unified network to improve operational visibility and responsiveness p
Choithrams Group has partnered with HPE Networking to implement AI-native networking solutions across its UAE operations
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