Intelligent CIO Middle East Issue 130 | Page 35

FEATURE

TURNING AI INTO AN OPERATING ADVANTAGE IN FMCG

At MH Enterprises, AI is moving beyond experimentation and into core business processes, while human judgement remains firmly in control.
I has become a common

A boardroom topic. At MH Enterprises, CIO Manish Agarwal is focused on the more important business question: how to make it useful inside a fast-moving FMCG operation.

The company serves HoReCa and retail customers across a broad food portfolio. Sales orders arrive in different formats, customers describe the same products in different ways, and order processing must connect smoothly with picking, checking, loading and delivery. An error or delay at the start affects every activity that follows.
" For any FMCG distribution company, agility and speed are key because everything happens sequentially. Every step depends on either the previous step or the next one," said Agarwal.
Agarwal ' s technology strategy is built around that operational reality. AI is not being used as a showcase. It is being applied where repetitive work, inconsistent data and decision pressure directly affect service, inventory and business control.
From manual processing to intelligent order management
Manish Agarwal, CIO of MH Enterprises www. intelligentcio. com
INTELLIGENT CIO MIDDLE EAST
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