NEWS
Liferay launches Content Marketing Platform for campaign management
Liferay has announced the general availability of Liferay Content
Marketing Platform, a new offering designed to give marketing teams a unified environment to plan, coordinate, launch and measure campaigns.
The platform addresses the complexity created when marketing teams use separate content management, campaign management and project management tools. According to Liferay, moving content between different systems can result in campaign context, audience information and approval status being lost, while also creating additional integration and data synchronisation requirements.
Liferay Content Marketing Platform runs natively on Liferay CMS, allowing both platforms to share the same data model, permissions and publishing infrastructure. Content created within Liferay CMS is immediately available for campaigns, while campaign tasks can be linked directly to content assets.
Digital asset management capabilities are also built into Liferay CMS, enabling teams to access brand assets within campaign workflows without requiring a separate platform or integration.
Campaign managers can use a Content Population Matrix to map content assets against target audiences and different stages of the marketing funnel, helping identify coverage gaps before content is published.
The platform also allows teams to assign tasks, set deadlines and monitor progress through calendar or Kanban views. Feedback can be converted into
Julia Molano, Director of Product Management at Liferay
trackable tasks, while configurable approval workflows provide visibility into campaign progress.
Julia Molano, Director of Product Management at Liferay, said:“ With Liferay CMP, marketing teams get a CMS and a content marketing platform that already work as one, so they can plan, coordinate, and publish content without needing to build or maintain a connection layer.”
NTT DATA expands AI-powered platform for global infrastructure operations
NTT DATA is expanding the deployment of its AI-powered infrastructure operations platform to support complex enterprise environments worldwide.
The platform combines real-time monitoring, predictive analytics and intelligent automation to improve operational resilience, efficiency and visibility across IT and cloud infrastructure, SAP Basis and network operations. Its deployment includes support for one of the world’ s largest commercial vehicle manufacturers.
Abhijit Dubey, CEO and Chief AI Officer, NTT DATA, said:“ Our AI-powered platform significantly increases transparency and automation, providing the foundation for greater stability, faster response times and a future-ready IT architecture.”
He added:“ Our work with Daimler Truck is one example of how we can operate global IT infrastructures securely, responsibly and at scale with clear business outcomes.”
The platform provides an integrated environment for managing local and global infrastructure, bringing multiple service areas together while monitoring tens of thousands of devices in real time.
AI-powered predictive analytics is used to identify potential disruptions before they
affect production, while automated, multistage incident processing is designed to accelerate resolution, reduce manual intervention and minimise downtime and operational risk.
The platform also continuously optimises capacity and resource utilisation, while
Abhijit Dubey, CEO and Chief AI Officer, NTT DATA coordinated hardware upgrades and lifecycle management help maintain reliable connectivity for users and production facilities.
NTT DATA is also using an AIorchestrated global delivery model that combines on-site expertise with offshore execution. www. intelligentcio. com
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