INTELLIGENT TECHNOLOGY

ANALYTICS

The partnership combines Alteryx’ s governed data workflows and business logic with Golden Analytics’ AI-native analytical capabilities, giving analysts and business teams a more intuitive way to investigate questions, identify patterns, test assumptions and uncover insights.

The alliance comes as AI adoption continues to accelerate across the Gulf. According to Microsoft’ s Global AI Diffusion Report, the UAE led global AI diffusion in the first quarter of 2026, with 70.1 % of its working-age population using generative AI. In Saudi Arabia, 33.1 % of establishments used AI technologies in 2025, up 20 % from 2024, according to the General Authority for Statistics.

As adoption grows, organisations face the challenge of making AI-driven analytics accessible to more employees without compromising governance, business logic or control over data.

Alteryx provides governed workflows, standardised definitions, calculations and business logic designed to create a reliable foundation for analysis.

Golden Analytics builds on this foundation with AI capabilities that enable users to investigate questions and interact with business information more dynamically.

The companies believe this approach can help organisations move from predetermined questions and static dashboards towards analytics where users can pursue new questions as they emerge.

Andy MacMillan, CEO of Alteryx, said:“ AI is fundamentally changing how

organisations interact with data, creating an opportunity to make analytics more dynamic, accessible, and useful across the business. But AI alone doesn ' t understand how a company operates.

The calculations, rules, processes, and decisions that shape a business need to be captured in a trusted and governed foundation. By bringing Alteryx together with Golden Analytics, we ' re helping customers connect that foundation to a new way of exploring data, uncovering insights, and moving from questions to action faster.”

Sabya Sen, Vice President, Head of IMEA & APAC at Alteryx, said:“ In the Middle East, organizations are moving from testing AI use cases to applying them more broadly across the business. The priority is to make AI-driven analytics accessible to more teams without weakening control over definitions, data access or accountability. By bringing Golden Analytics’ AI-native capabilities together with Alteryx’ s governed workflows and business logic, this alliance gives organizations a practical way to explore data more dynamically while working from a trusted foundation.”

Reports and dashboards will continue to play a role in communicating information and standardising how organisations measure performance.

However, the companies see AI transforming these static outputs into starting points for deeper investigation.

By automating more of the work involved in preparing data, producing reports and navigating calculations, AI could also allow analysts to spend more time testing hypotheses, interpreting results and investigating unexpected findings.

François Ajenstat, CEO of Golden Analytics, said:“ The dashboard has traditionally been the end product of analytics, but in an AI-native world, it becomes the beginning of a conversation. AI gives people the ability to pursue questions as they arise rather than waiting for someone to build the next report.

“ The opportunity with Alteryx is to connect powerful analytical capabilities to the workflows and business logic organizations already rely on, so more people can investigate confidently without giving up accuracy, governance, or control.” •

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INTELLIGENT CIO MIDDLE EAST www. intelligentcio. com