Intelligent CIO Middle East Issue 32 | Page 55

NEW AVENUES OF BUSINESS AND REVENUE CANNOT BE IDENTIFIED IN THE ABSENCE OF ACCURATE DATA .
COUNTRY FOCUS : LEBANON assumed a central role across all functions in an organisation .
How can businesses in Lebanon use digital transformation to address customer needs ?
In order to meet the needs of the modern customer , organisations need to deliver exceptional customer experiences through their products and services . More often than not , these will require organisations to build new muscles around making datadriven decisions , and the use of software to make products and services smarter . This is the reason behind the need for digital transformation .
Moreover , digital transformation is not optional . The increasing use of data analytics , the preponderance of smarter products that use software and sensors and the analytics required to sustain the cycle are being used by market leaders and disruptors . It is simply a choice to disrupt the status quo or be disrupted by the adopters of digital technologies .

NEW AVENUES OF BUSINESS AND REVENUE CANNOT BE IDENTIFIED IN THE ABSENCE OF ACCURATE DATA .

How has Dell EMC enabled organisations across Lebanon to adopt technology across their businesses ?
It ’ s no longer enough for an organisation to align technology to their business . It must be able to lead its business . The fact is , digital disruption is impacting everything from an industry , competition , to opportunities and risks . To this end , digital transformation is not the new norm , but an imperative for success in the digital age . Failing to deliver in such a highly contested marketplace could trigger the beginning of a digital crisis .
Hence , as part of Dell Technologies ’ unique family of businesses , we provide the essential infrastructure for organisations to build their digital future , transform IT and protect their most important asset : information .
We seek to become the most trusted advisor to our partners and customers in Lebanon by providing capabilities spanning strategy development , consultative services and solution deployment and support to accelerate the cycle of innovation , create competitive differentiation , reinvent their business and become more digital .
In line with this commitment , we make a concerted effort to provide best-in-class products , solutions and services designed to help our partners and customers transform three key areas of business : IT , workforce and security . • www . intelligentcio . com INTELLIGENTCIO
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