COUNTRY FOCUS: LEBANON
“
LEBANON SHOULD
BE PROUD OF ITS STRONG,
COMMITTED, AND CREATIVE
DISRUPTOR COMMUNITY.
• They need to be able to derive insights
from all the data available to the business
• Lastly, choose the right technology provider
Disrupting the socio-economic status
quo, long seen as the realm of artists and
revolutionaries, is now a primary function of
technology thinkers the world over.
The ultimate goal of any organisation
is to be able to deliver a differentiated
product or service to the market whether
through a capability that nobody else
offers, or the speed with which one can
offer it. In doing so, an organisation
becomes the trusted, go-to option for its
target customers.
With the fourth industrial revolution
disrupting the way every industry
operates, organisations have realised that
IT injects new efficiencies in their existing
processes and operations, provides a
competitive edge and meets the length
and breadth of consumer demands as
well as business needs.
How can organisations in Lebanon
foster human innovation and drive
real socio-economic change?
At Dell EMC, we believe that innovation
needs to have real human impact, and this
is the basis of our vision of technology as a
driver of human progress. It is heartening
to see that technological innovation of late,
particularly from the start-up and disruptor
community, is all primarily designed to
address a human concern or societal issue.
Why are organisations in
Lebanon finding that ‘IT is
no longer a business function
but business itself’?
Kamal Othman, General Manager,
LEVANT, Dell EMC
revenue model, Dell EMC has realised the
value in retaining focus on technology as
a driver of human progress, and this now
informs our innovation, market activity, and
engagement with industry.
IT offers organisations increased agility
to function at the speed of business,
so that it can be nimble in the face of
market conditions and opportunities.
Gaining first-to-market advantage is
undeniably important, even more so in an
age when consumers are used to getting
what they want instantly and technology
habits dictate stickiness with one
vendor versus another. Therefore, IT has
An open market such as the one in
Lebanon, which fosters an ecosystem and
culture of innovation and creativity, is an
ideal platform for innovation with local and
global impact.
Lebanon should be proud of its strong,
committed, and creative disruptor
community, which is leading the wider
Middle East region in terms of the quality
and relevance of their innovation as drivers
of socio-economic transformation.
The primary responsibility of organisations is
to be open to exploring ways of challenging
the way things are done. Very often, large
organisations are wary of change. The fact
is that the disruptor movement has shifted
the onus of innovation with human impact
towards the lower end of the market, simply
because larger organisations got too caught
up with working with Governments and large
enterprises. While it is clearly a successful
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