Intelligent CIO Middle East Issue 32 | Page 55

NEW AVENUES OF BUSINESS AND REVENUE CANNOT BE IDENTIFIED IN THE ABSENCE OF ACCURATE DATA .
COUNTRY FOCUS : LEBANON assumed a central role across all functions in an organisation .
How can businesses in Lebanon use digital transformation to address customer needs ?
In order to meet the needs of the modern customer , organisations need to deliver exceptional customer experiences through their products and services . More often than not , these will require organisations to build new muscles around making datadriven decisions , and the use of software to make products and services smarter . This is the reason behind the need for digital transformation .
Moreover , digital transformation is not optional . The increasing use of data analytics , the preponderance of smarter products that use software and sensors and the analytics required to sustain the cycle are being used by market leaders and disruptors . It is simply a choice to disrupt the status quo or be disrupted by the adopters of digital technologies .

NEW AVENUES OF BUSINESS AND REVENUE CANNOT BE IDENTIFIED IN THE ABSENCE OF ACCURATE DATA .

How has Dell EMC enabled organisations across Lebanon to adopt technology across their businesses ?
It ’ s no longer enough for an organisation to align technology to their business . It must be able to lead its business . The fact is , digital disruption is impacting everything from an industry , competition , to opportunities and risks . To this end , digital transformation is not the new norm , but an imperative for success in the digital age . Failing to deliver in such a highly contested marketplace could trigger the beginning of a digital crisis .
Hence , as part of Dell Technologies ’ unique family of businesses , we provide the essential infrastructure for organisations to build their digital future , transform IT and protect their most important asset : information .
We seek to become the most trusted advisor to our partners and customers in Lebanon by providing capabilities spanning strategy development , consultative services and solution deployment and support to accelerate the cycle of innovation , create competitive differentiation , reinvent their business and become more digital .
In line with this commitment , we make a concerted effort to provide best-in-class products , solutions and services designed to help our partners and customers transform three key areas of business : IT , workforce and security . • www . intelligentcio . com INTELLIGENTCIO
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COUNTRY FOCUS: LEBANON assumed a central role across all functions in an organisation. How can businesses in Lebanon use digital transformation to address customer needs? In order to meet the needs of the modern customer, organisations need to deliver exceptional customer experiences through their products and services. More often than not, these will require organisations to build new muscles around making data- driven decisions, and the use of software to make products and services smarter. This is the reason behind the need for digital transformation. Moreover, digital transformation is not optional. The increasing use of data analytics, the preponderance of smarter products that use software and sensors and the analytics required to sustain the cycle are being used by market leaders and disruptors. It is simply a choice to disrupt the status quo or be disrupted by the adopters of digital technologies. www.intelligentcio.com “ NEW AVENUES OF BUSINESS AND REVENUE CANNOT BE IDENTIFIED IN THE ABSENCE OF ACCURATE DATA. the new norm, but an imperative for success in the digital age. Failing to deliver in such a highly contested marketplace could trigger the beginning of a digital crisis. Hence, as part of Dell Tec Y\&H[\]YB[Z[Hو\[\\HݚYHH\[X[[\X\H܈ܙ[\][ۜZ[Z\Y][]\K[ٛܛHU[XZ\[[\ܝ[\][ܛX][ۋ\[SP[XYܙ[\][ۜXܛX[ۂYXHXܛZ\\[\\HYZXYHH[\YY\܈\\\[\Y\[X[ۈHݚY[\X[]Y\[[œ]YH][Y[ ۜ[]]H\X\˜[][ۈ\[[\ܝ˜X[\]HHXHو[ݘ][ۋܙX]B\]]]HY\[X][ۋZ[[Z\\[\[XYH[ܙHY][ ]8&\ۙ\[Y܈[ܙ[\][ۈ˜[YۈXHZ\\[\ˈ]]\BXHXY]\[\ˈHX\Y][\ܝ\[ۈ\[\X[]\][H[[\K\]][ۋܝ[]Y\[\ˈ\[ Y][[ٛܛX][ۈ\[[H]\[Z]Y[ HXZHBۘ\YYܝݚYH\ Z[X\œX][ۜ[\X\\YۙYš[\\\[\Y\[ٛܛBYH^H\X\و\[\ΈU ܚٛܘB[X\]KSSQSSM