CASE STUDY
G
EMS Education, one of the world’s
oldest and largest K – 12 private
education providers, has been
managing its marketing, admission and
leavers’ process on Salesforce since 2017.
Currently Finesse is engaged with GEMS
Education in supporting lead generation,
student enrolment, student management,
standard opportunity management and
marketing campaigns on the Salesforce
CRM platform. • HexaBPM used for business
process management
Finesse’s team is also handling the following
products: Our student enrolment system is on the
Salesforce CRM platform which is integrated
with the existing fee management system.
There are a few other applications which
are used along with the CRM application,
while the marketing team uses Pardot for
marketing automation.
• Pardot used for the automation of
marketing campaigns
• Informatica used to sync data between
GEMS’ in-house products and Salesforce
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INTELLIGENTCIO
Intelligent CIO asked Krishnan Gopi, CDO
(Group Chief Disruption Officer) of GEMS
Education, further questions about how
Finesse has supported GEMS Education.
Tell us about GEMS
Education existing enrolment
and marketing processes.
What were the main challenges?
It’s important to have the right mix of
resources, automated and optimised
processes and intelligent tools to maintain
a streamlined service delivery. We wanted
to adopt a ‘bifocal’ approach: achieving the
near-term imperative of keeping the lights
on, and getting things moving quickly, while
setting in place the longer-term conditions
of success.
What can you tell us about Finesse
Managed Support?
Finesse has a pool of technically skilled
resources. GEMS Education is utilising
the technical know-how of Finesse for
continuous development and maintenance
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