Intelligent CIO Middle East Issue 44 | Page 58

Case study ////////////////// Al Hokair Group boosts customer engagement with Capillary’s AI- driven solutions When a leading tourism, hospitality and entertainment group in the Kingdom of Saudi Arabia needed to upscale its customer engagement initiatives it turned to leading cloud-based software solutions provider Capillary Technologies. The Al Hokair Group is leveraging Capillary Technologies’ AI-powered solutions Engage+ and Zero AI to uncover deep insights around consumer behaviour and automate a multitude of manual processes. The company can now make data backed growth decisions faster with the benefit of driving efficiencies at scale. Tar eq K h 58 alaf, CIO, Al Hokair Grou INTELLIGENTCIO p www.intelligentcio.com