CASE STUDY
T
he Al Hokair Group, a leading tourism,
hospitality and entertainment
enterprise in the Kingdom of
Saudi Arabia, has partnered with Capillary
Technologies to leverage its AI-driven
CRM solutions to upscale its customer
engagement initiatives.
Capillary Technologies is a leading cloud-
based software solutions provider that
enables retailers to intelligently engage with
their customers.
The solutions are helping Al Hokair analyse
its data to enhance customers’ experience,
elevate engagement levels and facilitate a
richer understanding of consumer behaviour
along with their interaction with the brand at
various touch points.
WE ARE
LEVERAGING OUR
DATA COMBINED
WITH ARTIFICIAL
INTELLIGENCE TO
ENHANCE OUR
CUSTOMERS’
EXPERIENCE.
“We are pleased to have Capillary
Technologies on board as our technology
partner at a time when technology drives
business success,” said Tareq Khalaf, CIO of
Al Hokair Group. “We are looking to achieve
a substantial growth of revenue using
Capillary’s solutions.
“The hospitality industry is witnessing a
revolution in technology usage over the
years as everything depends on how fast it
is adopted, and how useful it is in engaging
with and retaining your customers. Without
technology we don’t see the possibility of
being consumer ready.
“Data is playing an important role in
business decision making and in line with
our organisational growth plans, we are
leveraging our data combined with Artificial
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