CASE STUDY
Intelligence to enhance our customers’
experience by offering the right value at the
right time, and through the right channel.”
Al Hokair opens around 10 to 15 new
entertainment parks every year, in addition
to launching new brands to offer customers
a wholesome experience. With changes in
Saudi Arabia’s social conditions Al Hokair
strives hard to stay relevant. As part of its
efforts, Al Hokair is preparing to open cinema
halls across the country in the coming years.
The group is also expanding its operations
in other parts of the world including Egypt,
Turkey and Spain.
WE ARE LOOKING TO ACHIEVE A
SUBSTANTIAL GROWTH OF REVENUE
USING CAPILLARY’S SOLUTIONS.
Nitin Kaushal, President and General
Manager for EMEA at Capillary Technologies,
said: “We are excited to partner with Al
Hokair to offer a range of AI driven solutions
to help them adapt to a culture of enabling
and empowering their customers with
convenience and value-added services. We
facilitate the use of data and technology to
understand their customers’ needs better.”
Capillary has been actively involved in
spearheading CRM and AI driven solutions
to transform customer engagement in
different sectors, and to create a seamless
omnichannel presence for some of the
biggest brands in the market.
It offers a robust partner and customer
service channel to support consumer
facing businesses in major global markets.
Capillary is powering Al Hokair’s complete
customer journey and experience with
ABOUT AL HOKAIR GROUP
Al Hokair Group was started in
1975 with the aim of investing in
entertainment and hospitality under
the leadership of Sheikh Abdulmohsin
Al Hokair. Over five decades, the group’s
projects expanded to include 91
entertainment centres and 35 hotels in
the Kingdom of Saudi Arabia and UAE.
The group continues to develop its
tourism investments to deliver the best
of what top global companies offer by
attracting expertise and establishing
partnerships that increase ROI and
which adds value in the fields of
entertainment and hospitality.
www.intelligentcio.com
its AI-powered solutions, from analysing
data and managing customers’ lifecycle
effectively to enhancing the customer
experience through personalisation.
Intelligent CIO asked Tareq Khalaf, CIO,
Al Hokair Group, further questions about
the solutions.
Can you give us more information
about the Capillary Technologies’
solutions you have implemented?
From analysing data, managing
customers’ life cycle, and completing
the loop with personalisation, Capillary
Technologies will help chart out and
strengthen Al Hokair’s customer journey
and experience with its AI-powered
solutions – Engage+ and Zero AI.
How do the solutions enable
you to intelligently engage with
your customers?
With an objective to deliver a higher ROI on
marketing spends, Engage+ will help analyse
data to elevate customer relationships, and
improve the overall consumer experience.
Capillary’s platform will help facilitate a
richer understanding of consumer behaviour
and increase engagement on channels they
interact on most frequently (email, SMS,
social media and apps.) To not compromise
on efficiency and effectiveness, the platform
INTELLIGENTCIO
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