CASE STUDY
will also select the right communication
(based on the TG segments) to reach the
audience at the most optimal time. behaviour and automate a magnitude of
manual processes that involve data crunching,
and setting up marketing campaigns.
How have the solutions enabled
you to analyse your data to
enhance customer experience and
gain a better understanding of
consumer behaviour? The time taken to set up and run these
campaigns has come down to a few
minutes, from a few days, that is – which
is a great thing. We are now making data
backed growth decisions faster hence
driving efficiencies at scale, which is in
sync with who we are: an agile and tech
inclined company. n
Capillary’s platform uses the power of AI
to uncover deep insights around consumer
THE HOSPITALITY INDUSTRY IS
WITNESSING A REVOLUTION IN
TECHNOLOGY USAGE.
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