Intelligent CIO Middle East Issue 45 | Page 74

INDUSTRY WATCH Creating a competitive advantage To compete in the modern marketplace, businesses need a highly dynamic warehouse and distribution system to cope with higher outputs and shorter change-over times. Intelligent CIO talks to Alain Kaddoum, General Manager of Swisslog Middle East, to discover more about the future of logistics. 74 INTELLIGENTCIO www.intelligentcio.com