Intelligent CIO Middle East Issue 46 | Page 41

////////////////////////////////////////////////////////////////////////// With data paralysis affecting staff members at every level of the organisation, the risks this poses cannot be ignored. Can you explain how better visibility results in more accurate decision making? Information overload not only puts workers under pressure, it can also have a damaging impact on their ability to make accurate business decisions – 60% claim that the amount of data and information they receive daily can sometimes make it hard to make the right choices. With decision-making so pivotal to driving business growth, information overload represents a worrying development. Making the wrong decision can have serious negative implications for the bottom line, especially when it comes to adapting an export strategy or initiating a new business www.intelligentcio.com FEATURE: ANALYTICS Hesham El Komy, Regional Vice President, Middle East, Africa and India (MEAI), Epicor Software INTELLIGENTCIO 41