CASE STUDY
T
he Bahrain Football Association
(BFA) has smashed its way to the
top of the league with an advanced
communications deployment using
technology from Avaya.
The governing body of football in Bahrain
– which this year were crowned winners of
the West Asian Football Federation WAFF
Championship – the BFA this year required an
upgrade to its telecommunications services,
which are consumed by its employees.
With a focus on remote working, enabling
bring-your-own-device policies (BYOD) and
security, the organisation found the win
in an intelligent solution from Avaya. That
solution, delivered by Fakhro Electronics,
an Avaya Diamond partner, came in the
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INTELLIGENTCIO
form of Avaya’s advanced telephony and
communications technologies, and the
latest Avaya Desktop Experience devices.
This included the award-winning Vantage
K155, the industry’s only customisable
desktop device that provides the advantages
of a deskphone and the flexibility of an
application platform.
“We had to provide the latest intelligent
communications platform, enabling users to
communicate remotely while maintaining
security over every type of device – including
desk phones and software-based phones.
We also wanted to allow our executives
to use video calls, which is easy with the
Vantage device,” said Majdi Aldoseri, Head
of Technology Support and ICT, Bahrain
Football Association.
“For everyone else, the Avaya
communications application supports video
conferencing for all types of devices and
operating systems, including smartphones,
and enables a security layer for secure voice
and video communications.”
The application, Avaya IX Workplace,
delivers an unforgettable communications
experience that works as well on a browser,
mobile device or room-based system as it
does on the desktop. Its user friendliness
was a key benefit for the BFA, as it would
enable employee and executive buy-in. The
application allows users to easily access their
contact lists, click to call, start a video session
or schedule and join a meeting – all from
the same familiar and intuitive user interface
available across devices, from any location.
www.intelligentcio.com