Intelligent CIO Middle East Issue 49 | Page 57

CASE STUDY The underlying platform, meanwhile, delivers market-leading telephony with comprehensive features for any size business. It can be delivered through the cloud and adapts to evolving business needs because it is built on open platforms and can be developed without needing upgrades. Indeed, that aspect was particularly attractive to the BFA, which also wanted a solution that could help keep costs down. “One of our key requirements was an ability to control costs related to the telephony. Since deploying, we’ve seen a noticeable improvement in the communications and a reduction in the cost,” said Aldoseri. And while Avaya’s platforms are compatible with any device, the BFA saw the combination www.intelligentcio.com of the solution and Avaya’s devices as a winning team, opting for Avaya J139 IP desktop phones for in-office employees. “By bringing a top-flight user experience to the BFA, Avaya and its partner Fakhro Electronics has enabled the organisation to take full advantage of rich feature sets. We look forward to continuing to help the BFA improve its communications and adding even greater value to its business,” said Samer Sarraf, Territory Manager – Kuwait and Bahrain, Avaya. Going forward, the BFA plans to continue investing in awareness around Avaya’s products and solutions, particularly when it comes to video conferencing and virtual huddle rooms. n WE ALSO WANTED TO ALLOW OUR EXECUTIVES TO USE VIDEO CALLS, WHICH IS EASY WITH THE VANTAGE DEVICE. INTELLIGENTCIO 57