FEATURE: ANALYTICS
Predictive analytics can help
your organisation forecast
future outcomes based on
historical data and analytics
techniques such as Machine
Learning and Artificial
Intelligence. What is driving
the surge in predictive
analytics tools in the Middle
East? Industry pundits share
insights with Intelligent CIO
Middle East on what’s driving
analytics everywhere.
Analytics or predictive analytics
is a category of data analytics
aimed at making predictions
about future outcomes
based on historical data and analytics
techniques such as statistical modelling and
Machine Learning. The science of predictive
analytics can generate future insights with a
significant degree of precision. With the help
of sophisticated predictive analytics tools
and models, any organisation in the Middle
East can now use past and current data
to reliably forecast trends and behaviours
milliseconds, days or years into the future.
According to MarketResearch.com, the
Middle East Big Data, business intelligence
and analytics market is projected to grow
from US$5.09 billion in 2015 to US$12.38
billion by 2020 growing at a compound
annual growth rate (CAGR) of 19.4%.
The regional trend proves that both the
government and the private sector are
currently depending on numerous emerging
IT technologies and solutions, such as Big
Data, business intelligence and analytics
to support infrastructural developments,
improve healthcare services, efficiently
manage available natural resources, and
mitigate risks and disasters.
Ahmad Dorra, Customer Engagement
Solutions Sales Leader – Middle East,
Africa and Turkey, Avaya, said analytics
plays an essential role in everything that
organisations, of any kind, do.
“It enables them to measure how their
business is doing today, identify areas of
enhancement related to their products,
services and employees, as well as forecast
what their customers will demand in the
future. For example, when launching a new
strategy or vision for the future, analytics
helps businesses to understand their market
and what their customers are looking for
through social media or by analysing the
feedback customers leave during their
interactions with call centres,” he said.
Feras Juma, IoT and Integration Solutions
Manager, Software AG, said analytics across
the whole spectrum (visual, streaming and
predictive) has become a core requirement
that the market is seeing many customer
requests in 2020.
“Unified visibility, industrial real time
monitoring and visualisation, predictive
maintenance, anomaly detection are all
few examples of use cases we have received
which reflect the increasing demand and
Insight everywhere:
Analytics mature
40 INTELLIGENTCIO www.intelligentcio.com