FEATURE: ANALYTICS
level of customer maturity looking for
advanced analytical capabilities in order to
stay competitive in a very difficult and highly
saturated market,” he said.
Use cases
Dr Mohammad Mahmoud Hamdan,
Associate Professor of Computer Sciences,
School of Mathematical and Computer
Sciences, Heriot-Watt University Dubai,
said from a regional perspective, the GCC
governments have already established bold
plans to position themselves at the forefront
of the digital revolution.
“Most GCC countries have acknowledged
the importance of Big Data to unlock
the possibilities. To date, some of these
countries remain in the strategizing phase
and are working on developing concrete
applications,” he said.
Hamdan added that the Middle East
banking sector is using predictive data
analytics to strengthen their risk assessment,
Ahmad Dorra, Customer Engagement
Solutions Sales Leader – Middle East,
Africa and Turkey, Avaya
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