CASE STUDY

For tech giant IBM , collaborating with Joyalukkas , India ’ s leading jewellery retailer , to design , develop and deploy a new cloud native e-commerce platform across 11 countries including India , UAE , USA , UK , Singapore , Malaysia , Bahrain , Qatar , Saudi Arabia , Kuwait and Oman is an honour .

Joyalukkas Jewellery , part of the Joyalukkas Group – a multi-billion dollar global conglomerate – is one of the fastest growing jewellery chains globally , with 160 showrooms across 11 countries .

The company has also engaged with IBM iX , the business design arm of IBM GBS , to develop a clear roadmap for their digital journey . By leveraging a design thinking methodology , Joyalukkas was able to define the core objective of its new digital strategy as well as identify and narrow down its target audience which includes millennials and gold investors . These insights are enabling the company to tailor a uniquely personalised country-specific experience for each of their customers on the new platform . The platform has further been developed as Progressive Web Apps , which deliver a mobile native experience for customers , providing them further familiarity and ease of use as they browse on their mobile devices .

To navigate the constantly evolving nature of the jewellery business , from handling daily price fluctuations of precious metals and gemstones , to drawing insights from shopping patterns , the company was looking for a technology-driven solution that would enhance efficiencies , drive growth and boost resilience and adaptability .

With the cloud native architecture ensuring scalability and agility , the e-commerce platform will also integrate the company ’ s existing applications like ERP , CRM , inventory management system and others . The platform will also enable Joyalukkas to automate their order and inventory management across their own

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