CASE STUDY
OUR AMBITION IS TO
PROVIDE A SEAMLESS , CONTINUOUS CONSUMER EXPERIENCE ACROSS ANY DEVICE OR LOCATION A CUSTOMER WISHES
TO SHOP FROM AND WE ARE COLLABORATING
WITH THE BEST .
ambition is to provide a seamless , continuous consumer experience across any device or location a customer wishes to shop from and we are collaborating with the best i . e . IBM to manage this expectation . To meet the extremely competitive retail environment and constantly evolving customer demands , omnichannel retailing is a must and at Joyalukkas our mission is to offer the best-in-class omnichannel shopping experience to our valued customers .”
site as well as on multiple online marketplaces where the company ’ s merchandise is sold – thus bringing in efficiency across channels .
Joy Alukkas , CMD , Joyalukkas Group , said : “ We wanted the best possible partner to reimagine our e-commerce platform hence we picked IBM for this initiative . Our brick and mortar stores are spread across many countries . However , a strong online presence will help us extend our reach to every nook and corner of the world . This initiative will further help us to fulfil our vision of ‘ Ornamenting the World ’.”
According to the jewellery retailer , the capabilities will be fulfilled by leveraging a host of application plug-ins from the Magento Marketplace to enable additional features using cloud-based APIs . IBM further custombuilt a unique product configurator that will enable Joyalukkas to automate creation of stock keeping units ( SKUs ) for easier inventory management across their multiple marketplaces . Built to leverage data and analytics to drive an enhanced customer experience , the e-commerce platform will go live later this year .
John Paul Alukkas , Managing Director – International Operations , Joyalukkas Group , added that : “ Our
Kamal Singhani , Country Managing Partner – IBM Services , India / South Asia , said : “ Currently , companies in all industries , especially the gems and jewellery sector , operate in an experience-first world . It is crucial to not just have an online presence but have a comprehensive strategy that has digital and customer experience as pillars built on a strong foundation of technology like cloud and AI . Through this collaboration , we are proud to help Joyalukkas deliver an elevated and engaging digital experience for their customers while simultaneously enabling significant cost savings through streamlined market expansion and considerable operational time savings through automated inventory creation process .”
Joyalukkas is an ISO certified Indian jewellery group based in Thrissur , Kerala and Dubai , UAE . The company is named after Joy Alukkas , the company ' s Chairman and Founder . Following in his father ' s footsteps , Joy Alukkas opened his inaugural jewellery showroom in Abu Dhabi , UAE , in 1987 and subsequent branches in Dubai , Sharjah , Al Ain and Ras Al-Khaimah , under the group Alukkas Jewellery . In 2001 , the group bifurcated from the parent company and Joyalukkas Jewellery came into existence . Today , Joyalukkas Group has two headquarters in Thrissur , Kerala in India and Dubai , UAE . p
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