Intelligent CIO Middle East Issue 72 | Page 48

The Middle East ’ s major entertainment retailer Virgin Megastore plans to migrate SAP ERP application workloads to IBM Cloud to gain flexibility , scale to help meet increasing consumer needs and bring increased levels of security to protect critical data .

Virgin Megastore in Saudi A Digital Transformation with

Riyadh Tower Kingdom Centre

IBM in collaboration with its business partner in Saudi Arabia Brmaja Commercial Company ( Brmaja ), has announced that Virgin Megastore KSA , a major entertainment retailer in the Kingdom of Saudi Arabia , is migrating its SAP ERP application workloads to IBM Cloud as part of its hybrid cloud strategy . The migration from on-premises to a cloud environment is designed to help the retailer create operational efficiencies and provide a platform for new digital services to its clients .

Habits formed during the COVID-19 pandemic have raised consumers ’ expectations for digital engagement , especially in service industries like retail . This is encouraging retailers to transform their operations to deliver an efficient , secured and seamless experience across front and back-end business processes . Now retailers are modernising operations , including mission-critical workloads such as finance and inventory reporting , as well as customer-facing processes to enhance experiences while protecting their data .
By migrating its ERP workloads to IBM Cloud , Virgin Megastore KSA will aim to boost productivity across business functions to help meet the evolving needs of its growing network of shoppers . With a secured and open hybrid cloud approach from IBM , the retailer aims to significantly reduce administration and reporting time , allowing their sales teams to stay focused on driving client experiences .
“ Modernising our infrastructure will allow us to enhance our customer-facing and back-end
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