performance , allowing our employees to focus on delivering world-class experiences for shoppers ,” said Russel Bacha , Head , Technology and Loyalty , Virgin Megastore KSA . “ Through working with IBM to accelerate our journey to the cloud in a way that helps ensure we ’ re able to protect client data , we can uncover new ways to reduce time-tomarket and streamline operations – that will enhance the digital and real-life experiences of our customers .”

By working with Virgin Megastore KSA to accelerate its Digital Transformation , we are able to support the company ’ s business vision and fuel its growth .

By embracing a secured and open hybrid cloud approach , Virgin Megastore KSA expects to innovate and adapt quickly to the digital era – finding new ways to reach shoppers , amid the existing challenges that mandate some of its employees who are still working remotely .

“ As the COVID-19 pandemic continues , the challenges facing many retailers in the region are extensive . By adopting a secured and open hybrid cloud strategy with IBM , Virgin Megastore KSA can modernise applications and access an innovative infrastructure , designed to be agile and easily

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