Intelligent CIO Middle East Issue 73 | Page 45

CIO OPINION
Throughout the pandemic , usage of applications has soared as people have turned to digital services whilst living in lockdown . UAE consumers have become reliant on applications across so many areas of their lives – to work and learn remotely , to stay in touch with friends and family , and to access the products and services they need . And organisations across all sectors have done a phenomenal job , innovating at high speed to provide the brilliant digital experiences which have made such a difference to people during this difficult period .
The challenge for technologists now is that people ’ s expectations for applications and digital services have risen sky high . Consumers demand the very best experiences every time they use an application and are totally unforgiving when they encounter a problem .
There are no second chances for brands that fail to meet customer expectations as evidenced by AppDynamics ’ recent App Attention Index in which 73 % of consumers in the Emirates ( 16 % higher than the global average ) state that brands have one shot to impress them with their digital experiences before they switch to another provider .
A new level of IT complexity
As technologists come under increasing pressure to ensure digital services are continually up and running in this high-stakes environment , they know that the biggest challenge they face today is IT complexity . Accelerated Digital Transformation and a dramatic increase in cloud computing initiatives have left IT departments struggling to get to grips with a complex patchwork of legacy and cloud technologies .
Unfortunately , most technologists simply don ’ t have the tools and visibility required to manage performance across such a sprawling IT estate . They ’ re being bombarded with data from up and down
While IT outages have always been a major risk for digital businesses , it ’ s fair to say that the stakes have been raised considerably over the last 18 months .
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