Intelligent CIO Middle East Issue 74 | Page 36

TALKING business

TALKING business


‘‘ business


Constructing Digital Transformation strategies for future business success

Digital Transformation has been accelerated this past year , with the pandemic acting as a catalyst for digital innovation . Simon Bennett , EMEA CTO , Rackspace Technology , discusses why Digital Transformation is vital for keeping customers happy , as well as explaining the importance of designing and constructing a Digital Transformation strategy which ensures future business success .
36 INTELLIGENTCIO MIDDLE EAST www . intelligentcio . com