Across the world , the COVID-19 pandemic has provoked long-term changes in how businesses embrace Digital Transformation . This has increased the need for digital workflows to become more seamless and placed emphasis on the importance of replacing legacy technology , but how can businesses create a business strategy that puts customer experience front and centre ? We spoke to Ali Kaddoura , Country Manager UAE ServiceNow , on how its huge growth in the Middle East and Africa region is helping redefine how companies achieve their customer goals .

Can you please discuss some of the key challenges your customers are trying to solve right now ?

The current geopolitical and macroeconomic environment has forced businesses to rapidly digitally transform . In fact , today , IT transformation has gone from being a benefit to an imperative , IT strategy has now become a core part of the wider business strategy as opposed to being a complementary element . But many businesses fail due to poorly executed digital strategies . Big organisations that are stuck with legacy or siloed technologies are faced with the challenge of building futuristic architectures that can keep pace with evolving business requirements .

We believe that ServiceNow is well-positioned to address these changes and help customers navigate through these journeys .

How does ServiceNow help address these challenges ? And what is your value proposition for businesses ?

ServiceNow focuses on experiences and workflows . Behind every great employee and customer

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