On the lighter side of things , we ask the industry experts what makes them tick . . . .

As General Manager , Boast is accountable for all the business operations in the Middle East and North Africa . He finds satisfaction in leading a team of passionate Endavans whose purpose is to use the power of partnership to turn customer dreams and aspirations into reality .

What are the strengths that you bring to this role ?

A trait that is most valued by peers and partners is his passion for people . Treating everyone as equal and bringing together the right talent to overcome customer problems . Fostering meaningful relationships infuses him with energy . Boast strives to stay humble , with a focus on deadlines and delivery .

Please describe expectations and pain points of customers ?

and improve quality . This can also be extended to DevSecFinOps . While it is a mouthful , it extends the remit to include security . With this , you keep the CFO , CSO , COO and the CIO happy !

It fundamentally comes down to understanding the problem domain and integrating and building the right elements to address the problem to enable the business to be successful . Technology is pointless without a purpose .

Which non-competitive business do you admire ?

In the UAE , Smart Dubai has been launched with a vision to make Dubai the world ’ s smartest and happiest city . Dubai Police has introduced AI in their operations with smart police stations . The Noor Abu Dhabi solar plant is also a fantastic initiative , the world ’ s largest concentrated solar plant .

Which aspects of your job role are rewarding , which challenging ?

Endava ’ s customer base is broad and varied , but one thing they all have in common is a desire to advance their business through the right application of technology . We are also seeing requirements that emanate from the relatively new field of RegTech , meaning customers are focusing on risk reduction . The key is being clear about the problem domain and what it is you are trying to fix .

Which technologies can make a difference to end customers ?

If Boast was to pick the most relevant examples , it would firstly be the appropriate use of cloud computing . Boast would also advice implementing a true Agile DevOps model that embraces the crossfunctional nature of delivery teams to accelerate software delivery

The most rewarding part is enabling people to be the best they can be and watching teams grow as we do different and more challenging things together . The challenge is tied in with the reward which is why Boast aims to always challenge the status quo , and push for improvement and innovation .

How do you like to de-stress off work ?

He loves spending time with his family and friends , riding his bikes , walking , taking photos , travelling and watching movies . As a committed Star Wars fan , Boast can usually be found trawling the Disney archives for the latest release . Boast also aspires of spending more time on the spiritual side of life by returning to practicing yoga and meditation . p

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