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Line Eriksen , Associate Partner , Bain & Company

1 . Unclear paths towards higher digital maturity , where for example there is a desire to increase the omnichannel customer experience , but uncertainty on what to prioritise in the roadmap .

2 . Ambition to become a data driven organisation , but where , traditionally , the business has operated in siloes without any data strategy with corresponding architecture defined .

3 . Instances where IT is seen as a bottleneck to getting things done and where the operating model and way of working is reinforcing that view , rather than helping resolve it .

4 . Cases where there is lack of clarity on what innovations or Engine 2 possibilities exist and how to set this up in ways that ensure continuous innovation benefitting the business , not only products , but potential new business models or additional services .

Which technologies can make a difference to end customers ?

In general , it depends on what goal and ambition the client is trying to achieve : the chosen technology solution or enabler should always be linked back to value . Generative AI is a hot topic with clients . Bain has formed an alliance with OpenAI that combines OpenAI ’ s industryleading AI technology advancements with Bain ’ s world-renowned capabilities in strategy and digital application delivery . Many of our clients will need technology to implement AI use cases across customer service , marketing , knowledge work , HR and beyond .

Which aspects of your job role are rewarding , which challenging ?

Line is an Associate Partner and a key member of the leadership team in Vector , Bain & Company ’ s Digital practice . Bain is a top tier strategy consultancy , and works alongside clients as one team with a shared ambition to achieve extraordinary results , outperform the competition , and redefine industries .

What are the strengths that you bring to this role ?

Line finds many rewarding aspects of the job , such as collaborating in a team environment , nurturing the growth of team members , solving complex problems , and being appreciated by clients for her perspective and project outcomes .

How do you like to de-stress off work ?

Line loves going back to Norway during the summer . Her family has a cabin by the sea where she has been spending time since she was a child . Now her husband and kids get to experience it as well , the family goes hiking , go out fishing or swimming while enjoying the long summer days . p

Line possesses extensive expertise in both technology implementation and strategy design cross-industry , providing her with a distinctive vantage point for making strategies actionable for her clients . Recognised for her approachability and empathetic leadership style , she motivates her teams to consistently deliver optimal value to clients .

Please describe expectations and pain points of customers ?

Ultimately Bain clients want to ensure customers can get the most value enabled by the use of technology and data . Typical challenges or issues with which we have helped clients in the region include items such as :

Ultimately Bain clients want to ensure customers can get the most value enabled by the use of technology and data . They are also looking for innovative digital solutions as growth enablers .

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