CASE STUDY
The company has also released what it calls ‘ The Plan for Possible ,’ which is its next-generation environmental sustainability strategy . It is built around three key areas :
1 . Accelerating the transition to clean energy 2 . Evolving its business from a linear to circular economy 3 . Investing in resilient ecosystems
“ To advance the sustainability agenda , technology providers like Cisco will need to offer their expertise and talent and guide organisations along their journey . My team is designed to do exactly that . Cisco CX offers services to help shape , scale and sustain our customers ’ sustainability journey . We do this by guiding customers to zero in on their strategy , grow their sustainability outcomes , and continuously improve outcomes through data and insights ,” she says .
Trombetta highlights some instances where Cisco is leading by example . She says : “ We will continue to adopt business models to extend the value of our products and reduce environmental impacts . We are already doing this with setting a goal to incorporate circular design principles into 100 % of new products and packaging by 2025 .”
She highlights Cisco ’ s Takeback and Reuse Program , through which customers can send any product back free of charge so they can be put to their next best use : “ We reuse or recycle nearly 100 % of the products that are returned to us ,” she says with great pride , pointing out that the Cisco Refresh Program – which allows customers to buy Cisco products remanufactured and certified by Cisco – has been around for more than two decades , highlighting the company ’ s historic commitment to the planet .”
How can Cisco CX help customers advance when it comes to their sustainability journey ?
In her role as Senior Vice President and General Manager of CX EMEA , Trombetta leads a team of 6,000 + service professionals across 50 + countries , working with more than 16,000 partners to deliver leading edge innovation and serving the region ’ s digital ambitions for more than 120,000 customers . It is here that she is renowned for her passion and drive to ensure sustainability is at the forefront of discussions with customers , partners and internal stakeholders .
“ We continue to invest in the power of AI / ML , automation and the scale of our telemetry data to build solutions that can help identify , accelerate and measure the impact of our customers sustainability technology initiatives ,” Adele says : “ CX is committed to creating a positive impact for our customers , helping them innovate and use our products and solutions more sustainably on their journey to net zero emissions .”
“ We can help our customers with everything from data centres with sustainability at their core , smart buildings and workspaces , Internet for the Future and industry solutions and ecosystems ,” Trombetta says .
“ Energy management is the baseline of all of these . Currently , our services include Sustainability Priority Assessments ( SPA ), Smart Building Advisory Design Services and Energy Optimization Assessment Services . We deliver end-to-end industry solutions by engaging and co-innovating with our ecosystem partners to bring about tangible change .”
Sustainability Maturity Framework
Trombetta says she takes great pride in a sustainability framework developed by her team , which addresses various stakeholder requirements and maturity levels to help meet customers ’ sustainability initiatives as part of a broader business , technology and operations strategy .
Trombetta acknowledges that like Cisco , many customers have prioritised sustainability as a business and environmental driver to align with consumer choices and experiences toward a lower-carbon future . “ The vast majority recognises the role digital technology can play in advancing their sustainability agenda ,” she says , “ but they struggle to translate their ESG imperatives into an actionable roadmap .”
www . intelligentcio . com INTELLIGENTCIO MIDDLE EAST 63