INFOGRAPHIC
80 % UAE ’ s Application Generation deleting poor performance apps
Cisco launched the latest report in its App Attention Index research series , revealing escalating consumer expectations for digital experience and increased pressure on brand owners to optimise application performance and security . The global study , which examined the digital behaviours of more than 15,000 global consumers , including 1,005 in the UAE , also revealed the emergence of a new breed of application user that is more empowered , sophisticated , and demanding in its use of digital services .
While the use of digital services and applications reached new heights during the pandemic , consumer demand for applications has only continued to increase . As consumers enjoy ever more intuitive and personalised digital experiences , their demands on applications have reached an all-time high , with 71 % in the UAE reporting that their expectations for
digital experiences are far higher now than they were two years ago , the height of the pandemic , while 74 % state they now expect brands to deliver an exceptional digital experience as standard .
But the needs of UAE consumers are not being met , with nearly all , 97 % respondents experiencing performance issues when using applications over the past 12 months . Today application users in the Emirates have zero tolerance for poor digital
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