INFOGRAPHIC themselves of a sense of application clutter by culling applications that fail to meet the grade .
These shifts in behaviour and attitudes towards application experience are even more prevalent in a new cohort of application users : The Application Generation . Aged 18 – 34 , this group has relied on applications like no generation before , having used them to navigate the pandemic and today , to live and thrive in a hybrid world .
In addition to being heavier users of applications across every area of their lives , globally on average consumers under 35 years of age use 41 different applications each month , compared to 30 amongst people aged 35 and above , The Application Generation are far more discerning about the quality of the applications they use , with 77 % claiming to be more mindful about the applications they install on their devices and 64 % stating that they only want to use the very best applications and digital services . They are constantly evaluating the relevance and value or otherwise of the brands they engage with and the digital services they provide .
This unique group report being tired of poorly performing applications and frustrating digital experiences . A worrying trend for application owners , The Application Generation are voting with their thumbs ditching applications that let them down and walking away from brands that do not meet their digital experience expectations . What is more , they are not shy about sharing their frustrations . 70 % are more likely to tell others or warn people off applications that do not perform than they were 12 months ago . p
Source : The App Attention Index 2023 by Cisco AppDynamics performance and when things do not work as they should , their reactions have become extreme .
Globally , Cisco ’ s study has found UAE consumers to be the most selective about the applications they use , and the most conscious about the time they spend engaging with digital services . Compared to their global peers , the nation ’ s consumers think harder before installing new applications , evaluating current providers , and ridding
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