Intelligent CIO Middle East Issue 99 | Page 34

EDITOR ’ S QUESTION
LOUBNA IMENCHAL , HEAD OF ENTERPRISE BUSINESS
AMECA , LOGITECH
Organisations need to understand that IT is a contributor to their environmental impact , as well as a key partner in reducing that impact .
With that in mind , a greater opportunity for IT to reduce a company ’ s environmental impact may come from its own procurement decisions . It has been said that the fastest way to green your business is to purchase from one that has already greened theirs . For IT leaders , this means examining the contribution of vendors and the supply chain and developing a strategy to minimise those inputs .

Customers are increasingly vocal on the topics of sustainability and the environment . As a result , sustainable IT , also known as Green IT , is an emerging concept to describe the initiatives IT undertakes to support the broader organisation in achieving its ESG goals . Organisations need to understand that IT is a contributor to their environmental impact , as well as a key partner in reducing that impact .

IT can help organisations automate and digitise processes that reduce energy consumption and the use of natural resources . On the other hand , these operational efficiencies address only the tip of the iceberg . For many organisations , the greatest contributor to environmental impact comes not from internal operations , but from the supply chain .
The appealing potential of AI is spreading to every industry , including video conferencing . Products like the Logitech Sight , an innovative tabletop conference camera , already leverage the power of AI to create hybrid meeting spaces that provide all participants , remote or not , with the sensation of being physically present in the room by focusing on the right person at the right time . AI integration in video conferencing will continue to evolve to make all employees feel engaged , regardless of their location .
At this crucial turning point , the traditional boundaries of enterprises have evolved from physical offices and rooms to the implementation of hybrid work or asynchronous work arrangements that enable teams and individuals to effectively collaborate from anywhere .
As organisations continue to explore the potential of cloud , data analytics , and the various types of AI such as generative AI , among other technologies , a number of skill sets will undoubtedly be in high demand not just in 2024 , but for many years to come .
These include , data science , cloud computing , natural language processing , and cybersecurity skills . The real challenge for businesses , however , will be finding ways to overcome the talent shortage .
Fortunately , advanced video conferencing solutions can help address some barriers , allowing businesses to seamlessly connect with employees all around the world to form their dream IT team .
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